Two decades of conversations that matter
We're a specialist telemarketing, contact centre and fulfilment agency based in Lostwithiel, Cornwall, helping charities and brands connect with the people who matter most. From acquiring new supporters and customers to strengthening long-term loyalty, we create meaningful conversations that drive measurable results.
Trusted by over 50 UK charities, we combine exceptional people, smart technology and proven expertise to deliver outstanding experiences and sustainable growth.
About UsWhat we do
Angel is a specialist telephone fundraising agency for the charity sector, delivering bespoke outbound and inbound calling and supporter care across every stage of the donor journey - from acquisition to retention, supporter care to legacy, and everything in between.
Donor Acquisition
We help charities recruit new regular givers and lottery players at scale on a pure Cost Per Acquisition (CPA) basis - you only pay for donors we successfully acquire. Generating your own leads in-house? We offer alternative pricing models too.
Donor Development & Retention
Upgrade conversations, cross-sell opportunities, Gift Aid optimisation and warm welcome calls - all personalised to each supporter’s own giving history, to deepen loyalty and keep donors giving for longer.
Legacy Fundraising
Our outbound prospecting identifies supporters considering, intending, or already pledging a gift in their will, opening sensitive, values-led conversations. We also provide inbound support for legacy DRTV and other campaigns, using the phone to have considered conversations that optimise conversion.
SMS/PSMS
When a DRTV campaign or appeal generates an SMS or Premium SMS hand-raiser, speed matters. We call supporters back fast, converting that initial interest into a considered conversation and a gift - fully integrated with your wider campaign activity.
Inbound Phone Handling
DRTV response handling across phone and SMS is a core competency, built on two decades of experience. Beyond that, we handle everything from mailing and press appeal donations to shop orders, event registration and payments.
Postal Response Handling & Fulfilment
We manage the full postal donation journey - keying, banking and thanking - alongside welcome packs and fulfilment materials. Detailed, unglamorous work, done right for every donor.
Supporter Care
A genuine extension of your supporter care team - handling queries, donations and warm record management, plus bespoke helplines and supporter query lines for campaigns and events.
Multi-Channel Fulfilment & Engagement
SMS, email and postal fulfilment woven directly into your calling campaigns - welcome packs, confirmations, thank-you’s and follow-up engagement, triggered at exactly the right moment.
Our clients
50+ clients and counting. Here are just a few of the charities and organisations we're proud to work with.
Angel have been a trusted partner for many years. Their thoughtful and sensitive approach to our legacy campaign helped us identify a significant number of new legacy prospects.









